DIGITEL MARKETING
Marketing
The name of marketing is to deliver the actual product to the
actual people in an actual way at an actual time.
How to learn
Mindset
fundamentals
theory
practices
Marketing Concepts
!marketing
vs digital
Madren vs
traditional
Free vs paid
Dropshipping
vs affiliate
Investment
vs Employment
Marketing Process
Requirement, want
need and problem, Production,Sell ,Profit
There are many types of marketing
Paid and
free
Paid marketing
SEM, DISPLAY
Free
marketing
SEO, ORGANIC
The paid method
is the most effective for selling products.
If you want
to rank your website, use the free SEO strategy.
marketing using several methods
{ATL]above
the line
A practical illustration of an ATL marketing strategy is a national or even international TV
ad campaign in which the same commercial is aired to viewers from all
demographics. I
example; Television, Radio
[BTL} below
the line
(BTL)
marketing is a form of one-to-one communication in which different alternatives
are employed to speak to a particular audience.
example; Direct Mail Marketing,
Sponsorship
{TTL}Though
the line
ATL and BTL
marketing campaigns integrated with through-the-line marketing
example; Digital Marketing
4 Main source to calculate traffic
Search, social, direct, referral
There are 4 types of content
Text, photo, video, audio
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